When most
people begin any kind of business
they seem to have a lot of
expectations. They think the
money will come rolling the
moment they place their adds, get
a webpage, or spend on
advertising and a promotion
campaign, etc. If you have a
business you pretty much can tell
that that is not necessarily the
case. However, this particular
article I am going to dedicate it
to Internet business. I figure,
you are online reading this
article right now, maybe you may
want to learn a little bit more
about how to sell your products
or services online.
By the
way, don't think because you are
a construction worker for
example, that the internet could
not be of use to you. You get a
little creative and you'll be
surprise with the ideas that can
come about that could help you
generate income online. But let's
continue with the article shall
we?
I am not
going to deny the fact that a lot
of profit can be generated in
short periods of time. It has
happened in the past and will
keep happening in the future.
There is an old saying, "There's
nothing more powerful than an
idea who's time has come!"
In other
words, you can have a very
lucrative idea, but the market is
not ready for it, therefore you
may end up loosing your
investment just to find out
months later that that very same
idea becomes a huge success for
someone else. Basically, being at
the right place at the right time
certainly helps. And you will
ALWAYS be at the right place and
the right time if you listen to
your heart. To the guiding Spirit
within.
Then off
course, there is the other side
of the coin. Having a great idea,
being at the right place at the
right time, but not being able to
capitalize on it. Well, this is
what this article is going to
address. We are going to explore
the reasons why people buy! And I
am going to dissect each topic
briefly so you can have a much
deeper understanding as to how
all of the following pieces of
the puzzle fit together.
First, I
am going to address the
importance of the word
VALUE. When you have
something to offer where there is
an open market for it, and more
than likely there is a demand for
your product, your efforts
revolve around advertising. If
what you are advertising is being
offered by other businesses, then
you have what is called
competition. That being the case,
you have to be able to create an
urgency for people to buy from
you, otherwise you could loose
your potential customers to your
competition, not because their's
are necessarily better. But
because of the fact that not
everyone buys on the first visit.
Sometimes customers need a little
bit of time before they make a
decision. So if you already
exposed them to what you have to
offer and later on they see the
same product on someone else's
site, they may be ready at that
moment to purchase. They may end
up ordering from someone else
that product or service which you
took the time to educate them on
the first place.
Since
internet surfers are what it's
called impulse buyers, you got to
be prepared so that when a
potential customer visits your
site, she/he is ready to make the
decision at that moment!
Let me
share with you an example. If you
are advertising a video tape that
teaches people how to market
products online, you need to
figure out ways to increase the
"VALUE" of what you have to
offer. You need to answer
questions such as;
- Why
is your video better than the
rest?
- What
is in your video that you feel
would make someone say, "I
want this!"
- What
are they gaining from
ordering?
Since the
beginning of time, marketing is
all about figuring out ways to
sell people on the idea that if
they acquire whatever is you have
to offer, they will
"gain" something from
it. If you have been subscribed
to few newsletters and have read
marketing articles, they
summarize what I have just said
in one word. BENEFITS. If from the very
beginning you can point out what
is it that your visitors will
gain from your product or
services, you increase
dramatically the value of your
product.
This is
not the only way to add value to
your product. But this is the
best way to establish rapport and
generate interest. So you must
always begin by letting them know
how your product or service is
going to make them feel, or
improve their life, or help them
win, etc.
Once you
have been able to add value to
your product or service,
honesty, integrity and
credibility play a very
important role. There is an old
quote that says, "If it sounds
like it is too good to be true,
it may not." For the most part,
depending on the market you are
trying to reach, some visitors
are more skeptical than others.
They may be curious as far as
wanting to know how to obtain
what you have to offer, however,
that does not mean that at the
time to order they will
buy.
Maybe
right at the moment of purchase,
depending on how much your asking
price is, they may wonder, "how
do I know this person knows what
she's talking about?" Also, too
much hype may drive your customer
away. It is much easier to
believe on how to make $1,000 a
week than how to make $10,000. I
am not saying that you cannot
make $10,000 in a week. But for
someone who has never experienced
that kind of wealth, it may sound
to overwhelming, unless of
course, your target market is
wealthy people who falls in the
millionaires or billionaires
category.
OR
You can
actually prove with facts HOW
they can actually make $10,000 a
week. You do so by explaining the
process!
So how do
you add integrity? If you are an
expert on something, can you tell
me about your experience? Do you
walk your talk? Does your site
reflects what you talk about? For
example, don't go telling me how
using frames and JAVA language
can work against search engine
placements and how bad they are
for me, meanwhile, your site uses
both, JAVA and frames. To me it
means one of two things, you
don't know what you are talking
about and therefore just passing
along what others have told you,
or there is something you know
that you are not telling
me.
Does that
mean that if you do not have a
great resume people wont buy from
you? Absolutely NOT! Your resume
could be your website. Here is
what I mean, if someone visits
your site and you don't have a
degree as a nutritionist, but
your site is filled with very
convincing articles and valuable
information that shows that you
know what you are talking about,
that is enough to add
credibility.
Let me
take it one step further, if you
create a very powerful sales
letter, you can have your visitor
so engaged in the information
that she/he wont even bother to
figure who you are, or what you
do. However, to pull that off,
you must offer a product that has
great value, and if possible, a
money back guaranteed!
All you
need to do is to come from a
place of honesty and
service, and as long as
you can show credible ways in
which your product will benefit
your market, you should be able
to sell your product(s) and/or
service(s) online.
So you
have something of value and you
have been able to gain
credibility. What can you do to
add more substance to your
product or service?
Let's say
you are giving a speech and want
to quote an article regarding
your subject matter which you
have written on a piece of paper,
if you hold the paper and read
the words from it, it holds more
credibility than if you were
merely saying the words. Why that
is? I don't know. But that is
just one of those interesting
mysteries we come across every
once in awhile.
So by
having someone saying something
positive about your product or
service, it helps add credibility
which in turn helps also increase
the value of what you are
offering.
What we
have done so far is, we have
strategically created leverage.
We have given a solid foundation
as to why people not only should,
but must obtain whatever it is
you are offering. Assuming that
you are placing all these
strategies in the RIGHT ORDER,
positive results should be way
within your reach.
So what
makes people buy is:
- Value-Benefits
(What am I gaining from
this.)
- Value-Honesty
(How do I know this is
true.)
- Value-Endorsements
(What others have to say about
this.)
Notice
that I used the word
"value" along with every
example because value is what
people consider before obtaining
anything. Benefits, honesty and
integrity as well as
endorsements, even when each
play a role in itself, they all
have once thing in common. They
"add
value" to your
product.
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END OF
ARTICLE--------------------------
IMPORTANT!
In the
event that you are in need of
some great articles for your
newsletter or ezine, feel free to
copy and paste this one and
publish it on your site or send
it to all your subscribers under
the following conditions.
1) The
article must be copied exactly as
it appears.
2) And the signature file below
MUST appear as well.
 Nick
Arandes affectionately
known as The
Radical
Kid is a
radical author, powerful
trainer, inspiring
speaker, amazing
comedian, talented
musician and the creator
of the highly acclaimed
Manifest
Miracles
Now! online
video class at
www.FulfillYourDreams.com. He went
from homeless to owning
a recording studio,
producing artists, a
development deal with
20th Century Fox
Network, appearing on TV
and radio nationwide and
abroad and so much more!
He did it all,
NOT by
employing hard work at
all, but by simply
applying basic universal
principles that
transform people's
lives.
To find
out more about
Nick
Arandes and how
his work can transform
your life, log on to:
www.TheRadicalKid.com. And to
learn how to manifest
miracles log on to:
www.FulfillYourDreams.com
And remember that if
you believe in yourself
as much as I believe in
you, all of your
dreams will
HAVE to come
true!
Love, peace and
blessings,
Nick Arandes
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